Interviews
- »One on One with Ed Hess
Grow or Die. It’s probably the most common business axiom, and the least accurate, according to the new book “Smart Growth: Building an Enduring Business by Managing the Risks of Growth” (Columbia Business School Publishing). To better understand the book’s implications for firms, Consulting’s One-on-One sat down with the book’s author, Ed Hess, a former Arthur Andersen strategy consultant and current professor at the University of Virginia's Darden Graduate School of Business.
- »One on One with Summit's David Litherland
When prospective employees interview for a job, they obsess over making a good, lasting impression. Firms should do the same. To learn how firms can avoid typical pitfalls, Consulting’s One on One sat down with David Litherland, managing partner of Summit Search Group, an executive search firm specializing in placing professionals within professional service firms.
- »One on One with PwC's Tom Craren
Senior executives are becoming immune to traditional marketing. Marketing consultants tell us that to pierce through the white noise of corporate communication, firms should consider “content marketing”. Instead of more traditional marketing, providing valuable insight and perspective in a blog or electronic newsletter can serve as a more effective door opener. One of the best examples is PricewaterhouseCoopers’ “10-Minute” series. For almost three years, PwC has boiled down complex thought leadership into small electronic pieces an executive can read in about ten minutes. To learn more about PwC’s marketing efforts, Consulting’s One-on-One sat down with Tom Craren, the firm’s brand strategy and thought leadership leader. His team of 20 writers produces between two to three 10-minute pieces each month, along with more detailed white papers.
- »One on One with Stanford Hospital's Kate Surman
Transitioning healthcare companies from paper to electronic records presents huge consulting opportunities.
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»Book It!
Consulting magazine's Book It! section highlights new books either written by or for those in management consulting. Each issue, editor's choose four recently released books to review.
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2009
»Review: Domino
 How Customer Experience Can Tip Everything in Your Business Toward Better Financial Performance
Linda Ireland
Aveus, $24.95, 196 pages
Companies with an established definition of customer experience have almost double the success rate in exceeding profit targets as companies without one. That’s the main premise behind Domino, the new book by Linda Ireland.
In it, Ireland draws from her experiences as co-owner and partner of Aveus, a global strategy and operational change firm, to provide a blueprint for using customer experience to secure lasting financial rewards. In each chapter, she includes quick and thoughtful exercises to help map target customer experience from both business and customer viewpoints.
Ireland points out that the first, and most important step in the process is coming to the realization that what you solve is more important than what you sell. If your first domino is customer experience, then your last domino will be outstanding, sustainable financial reward.
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